ANZIEHUNGSKRAFT 2026 Virtual Guided Tour through our Exhibition

Check out the official tour of our exhibition “ANZIEHUNGSKRAFT – Solutions for Sustainability in Fashion” with Shakkei founder Gabriel Baradee.

As a deliberate antithesis to merely identifying problems, the exhibition showcased concrete solutions and explored how fashion can be reimagined. The ideas presented by 14 labels demonstrated that sustainable fashion is not about sacrifice, but rather about creative freedom. The focus here was on concrete examples and actionable strategies.

Four questions guided the discussion and brought solutions for sustainable fashion into focus:

• How can fashion be created without waste?
• Is the future of fashion digital?
• Is competition outdated? Does sustainable fashion require cooperation?
• Is clothing more valuable if it is handmade or repaired?

More details on these questions and the approaches of our participating labels can be found here: https://anziehungskraft.framer.website/