About Shakkei and Gabriel Baradee

Biography of Gabriel Baradee

Gabriel Baradee

Gabriel Baradee graduated from Japanese studies (Bachelor) in Vienna and Berlin and received his Diploma from ESMOD Berlin (Ecole Supérieure des Art et Techniques de la Mode). He could gain international experiences in London and Tokyo. In 2008, the Goethe Institute invited him to Beijing to participate in the “Young German Fashion Designers” programme. Since October 2009, when he founded his label Shakkei, he lives and works predominantly in his hometown Vienna.

Highlights of his career so far have been the establishment of his label by the “moving showroom” concept with fashion shows in Berlin, Vienna and Zurich (2009), the collaboration with Eva & Adele e.g. for the Art Basel Miami Beach 2010, and the “Best Newcomer Award 2012” of the Vienna Awards for Fashion and Lifestyle. Since 2011 he annually presents his label at the MQ Vienna Fashion Week. In January 2013 he was invited to show his work at the lavera Showfloor during the Berlin Fashion Week. In 2014 Gabriel Baradee has been appointed women’s wear designer at Gössl in Salzburg. Since 2015 he again solely focuses on his own label and his new store in Vienna's design district.

The Shakkei Team

David is part of Shakkei since late 2010 as the guy for Marketing & PR. He is responsible for every form of communication, events and IT troubles. He also writes most of the texts you may stumble upon during your conctacts with Shakkei. He studied International Business at the University of Vienna and gained professional marketing experiences in Vienna, Helsinki, and Linz. 
Contact: david.neubauer[@]shakkei.at

Elisabeth, or Lisi, as she prefers to be called, joined us in spring 2016 as a Design Assistant. She manages pattern construction and cutting, handles organisational tasks like partner and supplier communication, and has always great ideas for design and visual presentation of our fashion in our Viennese Store and online. She studied Fashion Design at the Herbststraße Fashion College in Vienna, Photography at "die Graphische", and Art History at University of Vienna. Before joining us, she was costume design assistant at the Vienna Burgtheater.
Contact: elisabeth.charwat[@]shakkei.at


The Shakkei Philosophy

Shakkei is a Japanese expression. It is translated as the act of making use of the surrounding landscape in the design of a garden, or landscape as background for a garden. It is very subtly, aesthetic, and is dominated by timeless beauty. All this aspects can be found in our collections.

Shakkei provides a men's and women's collection with delicate fabrics from organic or sustainable production and fair production standards. The collections are exclusively made in Austria (80%) and other EU countries like e.g., Germany, thus creating value for local businesses, reducing CO2-emissions from production and transport, and allowing for permanent quality control. Our further attempts to sustainability include recycling and upcycling techniques to reduce waste, and CO2-neutral webhosting.

This website shows the achievements of head designer Gabriel Baradee and his fashion label Shakkei (collections) and other realized projects.

CSR Policy

We circle our CSR engagement around our localization strategy. Regional production solely in Austria, Germany and other EU member states supports creating value for local businesses, facilitates quality control, and guarantees a high degree of availability. Concerning our suppliers we look for certified fabrics from sustainable and/or organic production and fair work conditions.

CSR-Engagement at the work place

  • We do not differentiate by gender or hierarchy when it comes to assign tasks, but merely upon ability and time budget. That means that the head designer may perform tasks that are usually associated with interns, such as delivering goods or doing small sewing work.
  • In general and under the condition that deadlines are kept and tasks are completed, the time budget for each team member is flexible. S/he can independently set the duration of her/his break, as long as it’s responsible and doesn’t influence her/his tasks negatively. Team members can leave the atelier or consume organic coffee, tea, fruits or little snacks in house for free.
  • Networking is an important aspect of any business, especially in fashion. We encourage team members to engage in networking with guests, other designers, or business partners during fashion shows, shop openings or other events. Through networking new perspectives for both, the team member’s personal future and our business, open up.

CSR-Engagement for the society

  • We do not distinguish between age, gender, cultural background or sexual orientation when hiring colleagues or interns. We consider that as an important issue in the personal development of young people. For photo shootings we also hire newcomer models who are not yet registered at an agency to help them get started in the business. On the other hand we benefit from lower daily rates compared to full professionals.
  • We solely produce in Austria (~80%, mostly in Vienna), Germany and other EU countries. We value regional origin of our Materials, such as Loden from Styria, or Tencel-fabrics from Upper Austria (Lenzing), that secures local value creation and work places within Austria and Germany. For suppliers from other regions we trust in GOTS and fairtrade certificates. We understand that producing mainly in Austria is a unique feature of our label, and that this is only done by a few competitors.  
  • We support the work of refugee-activist Ute Bock with our participation at the “Global Jacket Project”. At this social art project, initiated by a fellow designer, four jackets from different labels are sent out to the world to be worn by locals, following the device: “If fashion can cross borders, why can’t people?”

CSR-Engagement for the market

  • With our Sustainable Suit we prove that it is possible producing a men’s suit from 100% certified, organic and sustainable materials without making concessions to elegance and fashionable aspects. The innovative aspect is the use of certified materials not only for the outer layers, but also for the lining. Therefore all parts of the suit are sustainable: fabrics, linings, buttons, seams, shoulder pads, inlays, stabilizing materials, etc.
  • We pay large attention to correct business relations and the respect of intellectual property. Hence we have copyrighted the concept of the Sustainable Suit at the CreativDepot of the Creativwirtschaft Austria. We are regularly in dialog with other designers - without copying their creative ideas, and we expected the same vice versa.
  • We create fashion that can be worn over several seasons without going “out of fashion”. Fashion trends are followed merely in very cautious ways, as we strive to make our fashion long lasting and timeless elegant. Therefore we only use high quality fabrics from organic and/or sustainable production.

CSR-Engagement for the environment

  • We regularly evaluate our supply chain(s) to reach optimizations towards increased sustainability. For example, we already could replace conventional acryl wadding (used for suits and coats) by organic cotton wool. Furthermore we recycle fabric leftovers from cuts into shopping bags or caps.
  • We strive for sustainability in as many ways as possible - primarily in our core business, but also throughout other business fields. Our website is hosted on a CO2-neutral webserver. Business trips are primarily made by train, and if taking the plane is necessary, we pay a CO2-compensation fee. As the production of most of our goods takes place in Vienna, we can often easily transport the materials by public transport. For larger transports or production units out of Vienna we use a parcel service that upgrades its fleet to more CO2-friendly natural gas cars.
  • We only produce little volumes on stock; most of our sales are produced on demand. Hence we avoid over-capacities that we would have to sell for heavily decreased prices.

What we have achieved so far... (Awards)

Enjoy Award 2013: Best Green LifeStyle Shop


A-List: Best of Austria - www.a-list.at


Vienna Awards for Fashion and Lifestyle: Best Newcomer Award 2012


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